Brand overview
SmartexSoft is welcoming you on our brand book pages. Here you will find guides on how to apply and use the SmartexSoft brand assets
We all enjoy the benefits of a functional and supportive society. That’s why we want to contribute to making it even better.
Mission
We make people's lives better and easier thanks to our services and technologies. Here you will find guides on how to apply and use the SmartexSoft brand assets
Values
Technology
Reliability
Partnership
Innovation
Logo
Our emblem is concise, simple and minimalistic. Simple shapes with minimal details adapt well to any format. Clear typography and discreet colors convey the seriousness of the brand.
Our logo was designed to be recognizable and to achieve this it needs to always look the same.
Primary use
Use this one in priority.
Secondary use
Only use this one for dark environments.
Tertiary use – Dark
Only use this one if using a colored version is not possible.
Tertiary use – Light
Only use this one if using a colored version is not possible.
Symbol
Icon of the logo conveys strong, universal values and ideas that make it immediately recognizable.
Primary use
Use this one in priority.
Secondary use
Only use this one for dark environments.
Tertiary use – Dark
Only use this one if using a colored version is not possible.
Tertiary use – Light
Only use this one if using a colored version is not possible.
Social networks
Light icon over a green background. It’s the version to be used on every official SmartexSoft profiles on social networks.
Padding
This is the minimum amount of space you need to put around SmartexSoft's logo. X - equivalent to the size of the block.
Colours
With colour we are shaping the perception both of our selves and the technology around us.
Core colors
These colors are our main colors.
Remember to consider accessibility when you implement colours. For example, when you add colour to text, there must be enough contrast with the background.
Secondary colors
These secondary colors are here to help us tell more of the story.
Typography
Typography touches upon the very essence of our brand and communication when it comes to connecting the conveyed message with our visual identity.
Uses ExtraBold style for all headings
Use Inter (24pt) Light, Regular, Medium, Bold and Light italic, Regular italic, Medium italic, Bold italic font for body text
Graphics
Graphic elements support the visual identity with consistent design details that generate attention and memorability across a variety of mediums and materials.
Identity
“Your brand is the single most important investment
you can make in your business.” — Steve Forbes.
The sum total of how our brand looks, feels, and speaks to people.
Business card
Size: 90×50 mm
Material: Paper/Cardboard 350g
Social backgrounds
These social media background images add a touch of SmartexSoft's personality to your profile.
Presentation slides
PowerPoint templates are available to meet your internal and external presentation needs. Templates are available in multiple designs and leverage graphic elements to keep brand consistent. Be sure to choose the template that best matches the content and audience of your presentation.
Email signature
Use our corporate e-mail signature to increase brand awareness and reputation.
Documents
Use our custom Word templates to ensure a consistent corporate identity.